Full Council To Vote On Leisure Service Alternative Delivery Model

Full Council To Vote On Leisure Service Alternative Delivery Model


Friday 29th Mar 2024


Various leisure facilities and functions provided by Denbighshire County Council could soon be delivered via an alternative delivery model.

The proposals for a Council-owned not-for-profit trading company are to be discussed by the Full Council on Thursday, May 30. The proposal has previously been approved by the Council’s Cabinet.

The Council-owned trading company would enable the service to trade more commercially, to help sustain the facilities, as well as making savings for the Council of £800,000 in the first year.

The facilities proposed to be included are the county’s seven leisure centres as well as the Prestatyn Nova, SC2, Rhyl Pavilion Theatre, Rhyl Events Arena and events function, North Wales Bowls Centre, Rhyl Town Hall, Ruthin Craft Centre, Llangollen Pavilion, 1891, Café R (Ruthin) and Strategic Leisure.

Whilst the consideration of an alternative delivery model (ADM) is new to the Council, many other councils across the UK are already using similar ADMs to deliver a range of functions and the Council has engaged extensively with these as the Denbighshire model has been drawn up.

Graham Boase, Denbighshire’s Corporate Director for the Economy and Public Realm, said:  “We are very proud of our leisure services in Denbighshire. Investment by the Council over the past ten years has seen visitor numbers increase and our facilities are now first class and up-to-date, comparing favourably with the best leisure facilities in the industry.

“We have recognised the need for on-going investment at times of significant financial challenge, as we can clearly see the benefits to people’s health and well-being. We have also listened to the public as the demand for leisure sessions grew and continues to grow across the Council.

“This model will allow a more flexible, innovative and entrepreneurial approach to commercial leisure, whilst allowing the Council to retain complete control through the creation of a brand new board that will be responsible for running the company.

“This will ensure the company continues to deliver a high quality leisure provision long into the future, but as the company would be solely owned by the Council it will be the Council that sets the priorities for the company and the level of service expected to be delivered.

“As such the public should see very little difference in terms of the quality of the services provided or the ‘look and feel’ of the facilities themselves.”

No decision has yet been made and if the business case for the plan is supported by Full Council a number of further decisions will be required over the summer and autumn to ensure the company is set up in a way that provides the Council with the necessary controls.

Posted on Wednesday 22nd May 2019